Galvanising a Nation
A data ecosystem case study
Take a look at how a data ecosystem can be used to mass coordinate a community programme, in this final blogpost in a series of four written by Dataswift CEO Irene Ng in conjunction with her presentations at the Singapore Fintech Festival and OpenX Congress in London
One of Dataswift’s most visible ecosystems is SejutaKG, a movement that’s looking to galvanize the entire nation of Malaysia to lose 1 million kg in weight (in Malaysia’s national language, sejuta means a million).
Malaysia is one of the unhealthiest countries in the ASEAN region due to the sedentary lifestyle of its population and alarming increases in chronic diseases such as obesity and diabetes. According to a 2019 National Health & Morbidity Survey, 50% of Malaysia’s population is overweight, with 20% obese and 18% with diabetes. SejutaKG aims to address this through changing micro-behaviors and micro-habits, from making healthier food choices to becoming more active and exercising regularly.
SejutaKG’s campaign encourages participants to track their fitness goals using an app powered by Dataswift’s system. Through the app, participants are incentivized to achieve their goals with rewards, promotions and special offers from merchants and partners in the SejutaKG data ecosystem.
SejutaKG is an example of how Dataswift’s Data Wallets can bring together a data ecosystem of merchants and partners that match their services with micro-behaviors and outcomes verified by data in the wallet, as well as enable individuals to use their data within the ecosystem. Data Wallets embedded in SejutaKG’s app means that the ecosystem can get a double-sided marketplace for each wallet. Ecosystem partners can also sign up quickly and start promoting their services without the need for a huge spend on technical and legal integration. This has also made it possible for SejutaKG to obtain revenues from its ecosystem to fund the initiative from Day 1, enabling it to be self-sustaining and use the market to fund its roll-out.
SejutaKG has completed its pilot and will be scaling in the next few months. It provides a good example of how a charity or NGO that struggles to raise funds or donations may wish to build a data ecosystem that can generate sustainable revenues for their cause.
If you’d like to effectively coordinate a community programme that’s enabled by data, let’s chat.