Rather than requesting sensitive information that would otherwise sit on the servers of companies the individual is interacting with, Personal Data Accounts give data back to the user legally, while providing functionality to share data ethically.
Personal Data Accounts are typically issued to individuals within apps and websites when they register, replacing the need for centralized user accounts. Individuals can also give websites and applications permissions to read and write data into their own specific folders in the PDA. Interested in learning more about the API?
Individuals can decide what personal data they want to hold, and are able to deal directly with apps and websites. They no longer need to trust third parties to handle their personal information fairly, safely and responsibly.
Personal Data Accounts are ideal for organizations to store data that belong to their users. They can give control back to their own customers, while enabling their customers to reuse and re-share across other apps. PDAs are scalable for the largest apps and built with robust security.
Personal Data Accounts also enable individuals to install pre-trained tools (supplied by organizations or data scientists) to generate “edge” analytics and private AI insights. The resulting data is returned back into the PDA, where websites and apps can ask their users to share them.Go Further: Dataswift Plus